Mistakes when buying lasers - what many beauticians regret
04.07.2025

Buying a diode laser is one of the most important investments for your studio. However, many beauticians regret their decision after a few months - due to poor performance, poor results, lack of support or legal problems.
The effect of hair removal depends largely on how the melanin in the hair follicles absorbs the laser light.
This article shows you the most common mistakes when buying a laser for hair removal - and how to make the right decision right from the start, whereby the desired effect is only achieved if the technology is tailored to the melanin content. So that you don't just buy a device, but a real solution for the future.
The advantages of laser hair removal
Laser hair removal has established itself as one of the most effective methods for permanently removing unwanted hair. In contrast to constant shaving or painful waxing, laser hair removal offers a long-term solution that not only saves time, but also money in the long run. One major advantage is the high level of effectiveness: clear results are visible after just a few treatments and hair growth is reduced in the long term. The treatment is particularly gentle on the skin, as modern lasers target the hair follicles without damaging the surrounding skin. In addition, almost all skin and hair types can be treated with the right laser technology - from light to dark skin, from fine to thick hair. This means that all customers benefit from individually tailored, safe and effective hair removal.
What modern lasers really do
Modern lasers are setting new standards in hair removal. They work with the highest precision and make it possible to reliably remove even the finest hair. Thanks to innovative technologies such as diode lasers, the hair follicles are supplied with targeted energy, which effectively inhibits hair growth. The treatment is generally painless and can be individually adapted to the customer's needs - regardless of whether they have sensitive skin or different hair colors. Many devices offer special settings to optimize the treatment for each skin type and thus minimize the risk of skin irritation. The result: smooth skin, less effort and a permanent solution for anyone who no longer wants to bother with razors or waxing.

Mistake no. 1 - The price is more important than the technology
Many studios buy the cheapest diode laser - often from the Far East, frequently machines from China, which are offered without CE certification, with questionable energy yield and considerable safety risks.
Why this is problematic:
Low performance → many sessions required → dissatisfied customers, with particularly low performance in some cases
No stable cooling → Pain and side effects
No support → left alone in the event of a defect or queries; in the event of a defect, there is often no support available for Chinese machines
💡 Better: Pay attention to tested quality, e.g. German technical standards, CE certification and a well thought-out design.
Devices such as the Alix Quantum ICE or BlueIce AI cool down to -26 °C, for example, work with 4W power and artificial intelligence for perfect adaptation to skin and hair type.
Error no. 2 - The energy is too low (despite the wattage)
Many suppliers advertise 1000 watts - but what counts is the power density on the skin and how evenly the pulse is delivered. It is not only the wattage that is decisive, but also the quality of the power supply and the precise control of the energy output by the controller.
An even energy output, which is regulated by the controller, ensures optimum results.
Typical problems:
Hardly any hair reduction despite several sessions - this problem can be caused by insufficient pulse energy or incorrect settings of the laser machine.
No penetration into the hair root
Inconsistent results depending on the body region
💡 Better: Ask specifically about pulse energy (J/cm²), pulse shape, cooling capacity and treatment frequency. Technical questions help to identify typical problems at an early stage and select the right device.
The lasers from ALIX Lasers, for example, deliver high energy densities with homogeneous output, without hotspots - for faster results with less risk.

Error no. 3 - No training, no instruction, no support
A good diode laser alone is not enough - you also need to know how to use it effectively, safely and in compliance with the law. Professional installation of the laser is particularly important to avoid safety risks and achieve optimum results.
Frequent consequences:
Incorrect treatments → Burns, pigment disorders
Legal uncertainty (NiSV)
Loss of customers due to lack of expertise in this complex topic of laser protection and training
💡 Better: Choose a provider that offers you:
Instruction on site or online
Certificates for specialist knowledge and laser protection
and personal support.
ALIX Lasers accompanies you from the very beginning - and remains your point of contact even after the purchase.

Mistake no. 4 - Wrong technology for your target group
Many beauticians do not know which laser wavelength is suitable for which skin and hair types - and later wonder why the laser does not work. There are various techniques and forms of hair removal, such as laser, IPL or shaving, each of which works in a different way and can achieve optimal results depending on the skin and hair type and the device used.
Example:
Alexandrite lasers work well on light skin, but not on darker skin
SHR/IPL are gentle, but too weak for effective hair removal
Only modern 3-wave diode lasers (755, 808, 1064 nm) cover all skin types - diode lasers require no consumables such as lamps or flash tubes, are particularly efficient and have lower operating costs than other technologies.
💡 Better: opt for a device with multiple wavelengths, integrated skin detection and AI optimization. Diodes are characterized by their long service life and low maintenance requirements.
Alix BlueIce AI 4W, for example, automatically analyzes skin and hair and selects the appropriate mode - even for sensitive or dark skin types.
Mistake no. 5 - No legal protection
Some studios treat with non-approved equipment - or without the necessary training - and risk fines, compensation or being banned from operating. The importance of comprehensive testing and compliance with all relevant regulations, especially with regard to CE marking, cannot be overemphasized.
Tip: Make sure that your studio meets all legal requirements. A lack of testing or improper certification carries the risk of significant legal consequences and, in the worst case, can lead to operating bans. The importance of complying with all regulations is to ensure safety and legality.
In certain cases, the use of untested devices can lead to criminal prosecution, especially if improper handling causes damage to health.
Mandatory (among others):
Training according to NiSV
CE certificate for the device, including the required technical test for certification
Laser safety officer
Documentation of the treatments
💡 Better: Use devices with all certificates, work with a manufacturer who actively supports you in complying with the regulations.
Mistake no. 6 - Lack of service after purchase
Many suppliers can no longer be contacted after the purchase when it comes to maintenance, spare parts or technical questions.
Typical problems:
Device failure → Loss of sales
No rental devices
Unclear warranty conditions
💡 Better: Look out for a genuine warranty (min. 5 years), German service, fast response times and optional maintenance.
ALIX Lasers offers you full service, rental equipment in the event of a breakdown and a genuine technical network - not just a mail order business.
Mistake no. 7 - No differentiation from the competition
With a run-of-the-mill device from the Internet, you'll look like many other studios - without a unique selling point.
💡 Better: Use technology that is visibly higher quality, delivers demonstrably better results and automatically documents that you are working with state-of-the-art AI.
This creates trust - and brings you more customers.
Running costs and consumables
Anyone opting for laser hair removal should not only consider the initial cost of the laser. The running costs and consumables also play an important role in the cost-effectiveness of hair removal. These include regular maintenance, the replacement of wearing parts such as lamps or filters and energy consumption when operating the device. These factors can have a significant impact on the overall costs, especially with intensive use in the studio. Professional maintenance ensures that the laser always works reliably and that the treatment results remain consistent. If you plan ahead, you can save costs in the long term and significantly extend the service life of your device.
What you must not forget when calculating
When calculating the total cost of laser hair removal, you should not only consider the obvious expenses. In addition to the direct costs for maintenance and consumables, there are often indirect costs - such as for spare parts, repairs or downtime when the device needs to be serviced. The service life of the laser and the availability of services from the provider also play a decisive role. A thorough comparison of different providers and their service packages helps to avoid nasty surprises and find the best price-performance ratio. This will ensure that your investment in laser hair removal remains cost-effective not only today, but also in the future.
Conclusion: You don't want to compromise - and you don't have to
A diode laser is not an overnight decision. But with the right partner at your side and the right technology, you can win over customers, carry out treatments efficiently - and work safely from a legal perspective.
If you don't want to take any risks and want to work in a professional, AI-supported and future-proof way, Alix Lasers is the right place for you.
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